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Principle of Marketing.

By: Kotler, Philip.
Contributor(s): Armstrong, Gary | Agnihotri, Prafulla.
Material type: materialTypeLabelBookPublisher: Chennai : Pearson, 2018Edition: 17th ed.Description: 701p.ISBN: 9789352865611.Subject(s): Marketing | Marketing -- Management | Customer relations -- ManagementOnline resources: Click here to access online
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Item type Current location Call number Status Date due Barcode
Books Books Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N
On Display 		HF5415 KOT 2018 (Browse shelf) Available 21187

includes bibliography and index.

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Ziauddin University
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The Ziauddin University Library Network has the following fifteen libraries in different faculties and colleges at different campuses. The prime goal of these libraries is to provide quality information to support and strengthen the university and hospitals' academic, research and patient care programs

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